A Step-by-Step Storytelling Training Course created to Make Training Your Board & Staff SIMPLE!

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What Do Your High Net-Worth Donors Want?

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Monthly Coaching from Lori To Ignite Your Fundraising

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“You’re helping us raise more money, recruit more volunteers & help our community. Thanks for your amazing insight & inspiration!”

Naomi Zuk-Fisher, Program Manager, Greater Twin Cities United Way

The Latest From The Fire Starters Blog

Please Talk About Money

Please Talk About Money

Money talks, or so it’s said. My question to you is HOW does your organization talk about the money you require to save or change peoples’ lives? Do you shy away from talking about costs, annual fundraising goals OR do you boldly and transparently share updates throughout the year? As you are drafting your fall appeal or holding yet another fundraising event, here’s an important reminder: Talking about the money your important work requires causes people to GIVE YOU MORE money. This is the key! I recently learned that during a tour of a domestic violence shelter in Indiana, Hollywood actor Jesse Eisenberg learned of their double mortgages. He was inspired to help and made a $100,000 matching gift. Okay, that’s inspiring to me. A tour led to a $100,000 contribution. And a matching gift at that. The lesson: Letting your community know that your organization does amazing work is just one component of successful fundraising communication. Letting your community know what the costs are of activities like keeping water clean, mentoring children, changing laws, or helping veterans is the second and equally important component. I call this Advanced Storytelling. The practice of combining or blending your people and money stories takes practice AND a desire to provide information that may cause people to ask questions. That’s the point. When you are asked WHY it costs so much to build a ramp for Gloria, the sweet, homebound, elderly grandmother, you can be sure your listeners or readers are paying attention. If they want to know more, you’ve made the first step in building a committed relationship that may ultimately... read more
Are You Ready for Thanks Giving?

Are You Ready for Thanks Giving?

No, not the turkey and stuffing event. I’m talking about giving thanks for all of the actions your supporters are taking in the final quarter of 2015; the “givingest” time of year. Are you ready with creative, fun, this-will-get-noticed recognition, that allows your supporters to feel great when they: Give their time at your fall fundraising event Give their financial support due to your event or your appeal Attend yet another committee or board meeting Invite others to attend your fun annual meeting or building tour Share their “stuff” for your auction Or?? NOW is the time to take out your usual thank you letter and revamp it. Write using language that gets read and feels like you are talking just to ME, the reader. And, please, make sure your thank you process (phone call, letter, or in-person thank you) actually references how my gift of time or dollars or whatever I gave makes a difference to a real person. For inspiration check out the September Nonprofit Blog Carnival for some excellent ways to give thanks…in fact some of the best ideas I’ve seen on this topic! I dug around and found a few more quick reads to get your creative juices flowing. One from the Nonprofit Marketing Guide and a few from my own Fire Starters archives: 9 Clever Ways to Thank Your Donors Tips for Making Authentic, Meaningful Donor Thank You Calls Donor Thank You’s: 5 Simple Things to Do to Cause Deeper Engagement With Your Supporters How to Cause Your Donors to Feel Like... read more
Please Don’t Make it All About You

Please Don’t Make it All About You

I believe fundraising is fulfilling the aspirations of your supporters. And then I read the copy in fundraising letters or hear speeches at fundraising events. I’m so disappointed to find the speaker or writer drone on about the organization: We did, we want, we need. The missing piece in nonprofit communications, especially when you want to share powerful stories, is to make your communication about THEM. Your listeners. Your readers. Your donors. Your volunteers. Every. Word. Choice. You. Make. Matters. To show you what I mean, here’s an excerpt from Module 2 of my Complete Storytelling System: I know you are moving at a speed faster than light to get your work done. I also know you don’t always have time to attend events or workshops to new tools and techniques. So, I’ve put what I know about nonprofit communications and sharing stories into an easy-to-follow storytelling training course. Used by hundreds, it’s helping people like YOU to raise more money. Even millions for some who follow the steps closely. I want to make sure you have all the tools you need to engage your board, raise more money and tell powerful stories that truly knock-their-socks-off! Special Limited Time Offer: Invest in the System (at just $97 for all 9 Modules!) and I’ll gift you with 3 FREE months of membership in my Ignited Fundraising Community. (Monthly webinars, live monthly coaching from me, and access to all 50 previously recorded webinars) An additional $105 value.)... read more