In the replay of my storytelling secrets web class you’ll learn the 5 essential storytelling tips to raise more money. You’ll also learn where to download a simple story framework and learn why it’s better to cause empathy than sympathy. The web class replay is about 60 minutes long, so just in case you can’t take the time to view it, here’s the recap:

5 Essential Storytelling Secrets

1. Make your story about one person.
Stories told in a way that connects listeners or readers to a single person is what allows others to see themselves in your story AND your mission.

Storytelling Secrets #1 Make it About One Person

2. When telling a story out loud, shorter is better.
Cause the listener or reader to want to know the ending. . . and more! Sharing a short, powerful example of your work will cause others to ask you a question about the person you are talking about.

Storytelling Secrets #2 Shorter is Better

3. Share exact results AND transformations for the person in your story.
Share things you can measure – about one person’s experience with you. e.g. learned the basics of how to be a health care worker and what that led to e.g. Feels capable, strong, or smart.

Storytelling Secre

4. Clearly define the conflict. The conflict is the oxygen in your story.
There is always a villain of some sort. That villain may be that some families don’t have the means to have books at home to help prepare their child for school. Or the villain might be the lack of awareness for the importance of early childhood education.

Clearly define the conflict

5. Include emotionally engaging words.
When we pause and choose inspiring and inviting language that engages our supporters we open up opportunities for deeper connections and bigger actions.

emotionally engaging words


Learn exactly what to say to raise more money and how to stop being the best kept secret in town: Get seven weeks of live communication & fundraising coaching with Lori — Starts June 5!

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