Boldness, clarity and wisdom for fundraising professionals
It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.
THE most powerful way to connect people to your mission…share a story, a mission moment, that causes your listener or reader to feel something about the work of your organization.
It’s simple and powerful to share a short example of how your work affects one man, woman, or child.
Do you ever worry about how to best say what you’re thinking? Especially to your donors?
A number of years ago, Sarah, my friend and coworker pulled me aside after a meeting to ask, “Did you mean to take out the entire city in that meeting?”
I gave her a blank look until she repeated back a few of my comments—what I meant to be honest and helpful sounded, well, pushy and like I was criticizing.
In raising money, engaging board members, building relationships, and frankly in just about any area of your life, communication is the key to success.
How often do you say to yourself, “I wish I had more time?”
Or maybe your plate is so full you aren’t even sure where to spend your time?
That’s why, once a year, I deliver a full-day live fundraising workshop to FEED you.
It might sound too simplistic, but it’s true. When asking for a major gift for your nonprofit: Only ask the people you know want to say yes.
By making this your practice you’ll naturally spend your time focused on getting to know who IS ready to say yes.
While it’s ideal to have your prospect ask YOU, “How can I help?” or “What else do you need?” they can only do that when you spend time with them.
It shouldn’t take Valentine’s Day or Thanksgiving to remind us to thank or truly “see” our financial supporters.
“The deepest craving of human nature is the need to be appreciated” ~ William James.
You already know putting a face on your impact is key to raising more money. And that means having your staff and board share more stories about your impact.
It’s simple really. Stories of your impact create empathy. When we understand enough of someone else’s situation we are more compelled to give.
What if the work at your nonprofit is about making nothing happen?
How, then, do you tell stories of your impact?
Today, at the Partnership for Food Safety Education Conference, we are diving into this topic.
I love live theater. Supporting arts organizations is a joyful passion. Communication is also a passion of mine. Clear, bold communication is what I teach.
Whether you realize it or not, your organization gives “live performances” every day: Board meetings, annual meetings, committee meetings, volunteer gatherings, donor gatherings, attendees at special events, OR you are an arts organization with patrons.