Boldness, clarity and wisdom for fundraising professionals
The more simple your systems and plan, the easier it is to adapt in times of stress.
Do you have multiple grant proposal deadlines in the next few weeks?
Or is your biggest fundraising event of the year in the next few weeks and it has so many moving pieces it’s like a house of cards?
After telling and coaching literally thousands of stories, I can confidently say nonprofit storytelling is more successful when it focuses on just one person.
A few weeks ago I wrote the nonprofit version of a blog post about using storytelling in nonprofit marketing.
After that post published, I realized, I had more to say.
The truth is I often find myself cringing when
– I read most so-called stories
– I hear Executive Directors or Development Directors tell a client story out loud
You have chosen a great path– a hard one no doubt, but a great one. Asking for donations and support is one of the hardest things to do as it can feel uncomfortable and awkward.
It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.
THE most powerful way to connect people to your mission…share a story, a mission moment, that causes your listener or reader to feel something about the work of your organization.
It’s simple and powerful to share a short example of how your work affects one man, woman, or child.
Do you ever worry about how to best say what you’re thinking? Especially to your donors?
A number of years ago, Sarah, my friend and coworker pulled me aside after a meeting to ask, “Did you mean to take out the entire city in that meeting?”
I gave her a blank look until she repeated back a few of my comments—what I meant to be honest and helpful sounded, well, pushy and like I was criticizing.
In raising money, engaging board members, building relationships, and frankly in just about any area of your life, communication is the key to success.
How often do you say to yourself, “I wish I had more time?”
Or maybe your plate is so full you aren’t even sure where to spend your time?
That’s why, once a year, I deliver a full-day live fundraising workshop to FEED you.
It might sound too simplistic, but it’s true. When asking for a major gift for your nonprofit: Only ask the people you know want to say yes.
By making this your practice you’ll naturally spend your time focused on getting to know who IS ready to say yes.
While it’s ideal to have your prospect ask YOU, “How can I help?” or “What else do you need?” they can only do that when you spend time with them.
It shouldn’t take Valentine’s Day or Thanksgiving to remind us to thank or truly “see” our financial supporters.
“The deepest craving of human nature is the need to be appreciated” ~ William James.