If you work at a non-profit organization you’ve likely experienced pain, frustration, and overwhelm. Often on a daily basis.
I want you to know I’m sorry for your pain.
Rather than tell you to “get over it,” I’m here to say I understand that your pain is real.
While I may not be able to help you find a larger office, hire the exact right staff, or increase your government funding, I have thoughts about how to remove some of your pain about fundraising.
Let me give you a couple of examples of fundraising pain and how others have moved past it.*Fictional names to keep sources confidential
What these two organization have in common:
- Passionate and engaged supporters
- Current donors
- Active social media presence
- Missions that are relevant in the current giving climate
- Hardworking staff and board
- Missed communication opportunities with their donors
- Invisible “money stories”
- Painful fundraising outcomes
- Neglect in telling the truth about what it takes to do their important work
Indeed, fundraising can be hard work. There are lots of moving pieces: database management, appeals to draft, grant deadlines, grant reports, board updates, and so much more.
So what to do?
5 Simples Actions to Take the Pain Out of Fundraising
1. Use inspiring infographics, visual displays, video, photos, and updates at meetings to share funding milestone news regularly not just at year-end.
2. Be clear what it takes to fully fund a program and to fund your entire organization. Don’t shy away from sharing big numbers.
3. Always share your vision for your organization’s future to inspire your community about what else there is to do.
4. Talk about how your work changes the life of one person at a time. And include the “what it takes financially” to do that
5. Take time to draft a plan that shows you exactly how you’ll reach or exceed your fundraising milestones. NOT a budget – a plan.
Most of these actions simply require a shift in your communication. Rather than dwelling on how to remove the fundraising pain its more effective to share examples of what IS working. But don’t forget to share what it takes financially to make it work.
I DO understand. The pain is real. I’d like to hear from you. Share your thoughts and examples of your fundraising pain in the comments below.
Harness the power of your own hard work with your own personal fundraising coach.