Visiting new places is my passion. The by-product is I often observe unique and fun ideas for engagement and storytelling.
Invite Donors to Offer Feedback
Over the Christmas holiday we visited The Perlan Museum, formerly a group of huge hot water storage tanks atop a hill in Rejkjavik, Iceland.

In 1991, the water tanks were updated and a hemispherical structure was added to the top.

 

 

Today the structure provides stunning outdoor panoramic views of Reykjavik.

And an awesome exhibit of ice caves.

What does this have to do with nonprofit storytelling and donor engagement?

As we left the Wonders of Iceland Glaciers and Ice Cave exhibition we passed a large wall enticing us to share our experience. Handwritten compliments and thank you messages were posted on red and blue colored plastic disks.

We were captivated by the multitude of different languages and countries represented.

It was a moment in time that felt like an expression of world-wide gratitude and joy.

Something else happened though.

By allowing visitors to share their thoughts and feelings we felt more deeply connected to the museum.

It’s certainly a visit I’ll never forget.

You don’t have to be an arts organization to offer your visitors, donors, supporters, a way to share how they feel about you.

My advice:
Get creative this year and invite comments, reflections, and feedback. It’s how you’ll build a more deeply engaged community. One comment at time.

 

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