Fundraising fulfills the aspirations of our supporters. Asking for money, then, must create a memorable asking experience.
Before you ask for a contribution by mail, text, email, or in person, ask these 5 important questions:
1. How are we causing people to feel with this invitation?
2. Will this feel like a special invitation or an expectation?
3. What are we sharing about why this gift will make an impact?
4. Are we being clear about what it takes to make this impact?
5. How warm and speedy will our thanking be?
Once you’ve answered these five questions and are satisfied that you’re creating a memorable asking experience, you’re NOW ready to ask for money.
Making your case for support in the 21st century IS and should be different. Contact Lori to learn how to make your case stand out by creating a powerful case for support.
