With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
If you begin your day with the statement “I’ve got way too much to do” and you state that over and over again is there any opportunity for your thoughts of overwhelm to dissipate?
If you start your day with the statement “We have the best donors, volunteers or staff,” it’s surprising what you notice all day long.
Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
A few weeks ago I attended a fundraising committee meeting for a nonprofit organization that has had their budget shrink to less than half of what it was two years ago. My role was to listen, provide candid feedback, and to share any resources I had to move things forward.
There is one thing I’m certain of: YOU are doing the best you can. You juggle more tasks than other departments or jobs at your organization. Much of what you do is invisible to others: update donor information, write grant proposals, do research on donors, schedule meetings, and, and.