The words we choose make a difference. We know this.

Why, then, in our fundraising, do we use some of the same, tired phrases and words over and over and over again?

Donate

Use Inspiring Language to avoid sounding like Charlie Brown's teacher

 

Attend

Help Us

Give More

Give Again

The words we choose are often so utilitarian and over-used that our listeners, readers, volunteers, and donors hear noise — like the sound of Charlie Brown’s teacher talking in class.

When we take a few minutes to think about it and choose inspiring language that engages we open up opportunities for deeper connections and bigger actions.

Do What it Takes to Use Inspiring Language

Invest vs Donate

What it Takes vs We need

See Your Impact vs Attend

Who Will Your Gift Help? vs Help Us

Long-term partnership vs Give More and Give Again

What are yours?

 


Do the stories you include in your fundraising asks cause immediate action? Learn how they can in this free web class: 5 Essential Storytelling Secrets to Raise More Money

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