After helping thousands of nonprofit organizations increase their year-end appeals from 5% to more than 60% I’ve learned what works. If you want to raise more with your year-end appeal this is not a “pick & choose” list.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.
I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!
If you want to raise more money.
My recommendation to anyone in the Executive or Development Director positions is to make time every day to call 3-5 long-time or first-time supporters and listen. Yes, it’s a lot of calls a week.
Recently I was honored to be invited to deliver a web class for Firespring the superstar website folks. We talked about Powerfully Sharing Stories to Attract and Retain Your Donors.
Since there were a few questions asked during the session that relate to many of you I thought I’d share my answers here.
When you are asked to do something different than you’ve always done?
When someone makes a first time gift?
When someone makes a significantly helpful in-kind contribution?
How do you respond?
As I mentioned a few months ago, doing your work alone IS harder. Really, it is. That’s why I’m inviting you to spend the next eight weeks with me. I know exactly what it is that will help you have the most successful fall fundraising season possible.
Who doesn’t like something for free? This week I’ve collected a few excellent free resources for you to use and reuse. I’ve included online trainings, articles, worksheets, templates, and best practices.