Teaching nonprofit staff how to communicate to cause donors to be inspired to give again is my work and passion. So, please remember, inspiring donors starts with the quality of donor thanking.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
It’s true, when we’re nervous we tend to talk too much, to ramble.
Asking for a contribution makes most people nervous which causes rambling. Put these together, and we have the perfect storm to make the most common fundraising mistake: talking too much.
After reading this excellent post about How to Keep Your Monthly Donors by colleague Erica Waasdorp I was reminded of my frustrations with monthly giving donor stewardship. So, before I share 5 tips to stop ignoring your monthly donors, let’s take a look at the numbers.
Choosing clear, bold, and emotionally-connecting words will help your organization stand apart and cause people to take action.
I didn’t realize how important the search capability of my website was to readers, until it broke. While I use it dozens of times a day to share posts with clients, to research presentations, and to supplement webinars, I quickly learned I wasn’t the only one!
What if I told you there is a magic tool to use to unleash new energy & commitment from your board members? There is. Insert storytelling activities for board members into your meeting agendas and retreats.
Keep your stakeholders connected throughout the year with a people story & specifics about the impact their gift will have on one person.
Not surprisingly, last week’s post: Storytelling and Racism generated more feedback than any other post in the past 10 years of writing my Fire Starters blog. The overall consensus was that it’s well past time for many of us to take our first steps in examining our nonprofit stories for racism.
Just typing the title of this post: storytelling and racism has me nervous. I don’t want to say something wrong. But this topic is coming up again and again in my work. I believe it needs conversation and notice.