Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
It’s time to lace up your jogging shoes for the final sprint of your fundraising calendar year. That means sharing inspiring, emotionally connecting stories.
If you have a small staff or are the founder of your startup nonprofit organization you’ve likely said the words, “I don’t have time for fundraising.”
Your supporter community wants to feel they are helping your organization do something you could not do without them. But the key here is: They have to KNOW what it is you want them to do, and for you to tell them that, you really need to KNOW who you’re talking to.
If you plan to use stories in your fundraising, board engagement, or brand awareness, it’s important to understand: What is your story’s job?
What’s the biggest contributor to the decline in donor trust? In a word: Expectations.
It’s disarming, causes deeper listening and builds trust.