Your important work requires philanthropic support. Philanthropists are people who support important work.
The only thing holding those philanthropists back from making a significant contribution to your work is that someone (YOU) failed to make the invitation.
The words we choose make a difference. We know this. Why, then, in our fundraising, do we use some of the same, tired phrases and words over and over and over again?
Your organization has no cute kids, puppies, or people that you regularly serve. But you keep hearing that you’re supposed to share those “mission moments” about real people to engage your community. How does sharing powerful stories work for you?
Successful nonprofit organizations keep things simple when it comes to what and how they communicate. To be most effective the top three things every nonprofit communication must have are simple.
After helping thousands of nonprofit organizations increase their year-end appeals from 5% to more than 60% I’ve learned what works. If you want to raise more with your year-end appeal this is not a “pick & choose” list.
The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.
I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!
If you want to raise more money.
My recommendation to anyone in the Executive or Development Director positions is to make time every day to call 3-5 long-time or first-time supporters and listen. Yes, it’s a lot of calls a week.
Recently I was honored to be invited to deliver a web class for Firespring the superstar website folks. We talked about Powerfully Sharing Stories to Attract and Retain Your Donors.
Since there were a few questions asked during the session that relate to many of you I thought I’d share my answers here.