Who doesn’t like something for free? This week I’ve collected a few excellent free resources for you to use and reuse. I’ve included online trainings, articles, worksheets, templates, and best practices.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
Fundraising success comes from effective communication. I’ve watched organization after another struggle with engaging their supporters because they are often using communication that misses the mark.
Last week I met with Ann, from a local mid-size organization serving youth. We talked about their nonprofit newsletter and whether or not it was effective.
As you decide whether or not you’ll meet your fundraising goals this year, or whether or not to make that major gift ask, or why to shift your communication to be more engaging, or focus on creating a culture of philanthropy remember change takes focus and work. But it doesn’t have to be so hard.
With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.
If you begin your day with the statement “I’ve got way too much to do” and you state that over and over again is there any opportunity for your thoughts of overwhelm to dissipate?
If you start your day with the statement “We have the best donors, volunteers or staff,” it’s surprising what you notice all day long.
Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
A few weeks ago I attended a fundraising committee meeting for a nonprofit organization that has had their budget shrink to less than half of what it was two years ago. My role was to listen, provide candid feedback, and to share any resources I had to move things forward.
There is one thing I’m certain of: YOU are doing the best you can. You juggle more tasks than other departments or jobs at your organization. Much of what you do is invisible to others: update donor information, write grant proposals, do research on donors, schedule meetings, and, and.
In our houses people tend to congregate in the kitchen. It’s where we chat, learn new things, and build a sense of community. The same can be said about your nonprofit website.
Your website is where people spend the most time learning about your organization and what you do for your community.
I’ve read the amazing book The Soul of Money: Reclaiming the Wealth of Our Inner Resources by colleague and friend, Lynne Twist, countless times. I’ve purchased more than 100 copies to give as a gift to nonprofit staffs, boards, and philanthropists and with the new edition that just came out in March, I’ll probably purchase a hundred more.