Keep your stakeholders connected throughout the year with a people story & specifics about the impact their gift will have on one person.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
Not surprisingly, last week’s post: Storytelling and Racism generated more feedback than any other post in the past 10 years of writing my Fire Starters blog. The overall consensus was that it’s well past time for many of us to take our first steps in examining our nonprofit stories for racism.
Just typing the title of this post: storytelling and racism has me nervous. I don’t want to say something wrong. But this topic is coming up again and again in my work. I believe it needs conversation and notice.
Recently I was talking with a nonprofit executive director who told me she feels uncomfortable “pimping out” client stories to raise money. Her words, not mine.
As I work coaching clients who are the impact speaker for a special event, or the executive director whose job it is to inspire others to make a contribution, I am privileged to hear some very personal stories. Some of these stories are long with lots of twists and turns to them. My job is to help the client or staff shorten their story to its emotional essence.
An important fundraising communication goal: Does your fundraising communication deepen engagement & maximize the relationships you already have?
Connecting with your supporters doesn’t have to be a huge project or take lots of time. To be effective it MUST be simple, powerful, and mission-centered.
Donor stewardship is what happens in the relationship-building activity and the communication process after a gift has been received.
An excellent question I recently received from a small fundraising shop: We now have a fundraising committee, who should they report to?