I’ve read the amazing book The Soul of Money: Reclaiming the Wealth of Our Inner Resources by colleague and friend, Lynne Twist, countless times. I’ve purchased more than 100 copies to give as a gift to nonprofit staffs, boards, and philanthropists and with the new edition that just came out in March, I’ll probably purchase a hundred more.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
A few weeks ago I wrote the nonprofit version of a blog post about using storytelling in nonprofit marketing.
After that post published, I realized, I had more to say.
The truth is I often find myself cringing when
– I read most so-called stories
– I hear Executive Directors or Development Directors tell a client story out loud
It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations.
When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely’s storytelling advice for nonprofit use? I jumped at the chance to take her post [5 Simple Ways to Use Storytelling in your Marketing] and provide a nonprofit lens.