When you are asked to do something different than you’ve always done?
When someone makes a first time gift?
When someone makes a significantly helpful in-kind contribution?
How do you respond?
Fundraising success comes from effective communication. I’ve watched organization after another struggle with engaging their supporters because they are often using communication that misses the mark.
Last week I met with Ann, from a local mid-size organization serving youth. We talked about their nonprofit newsletter and whether or not it was effective.
With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.
Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
What you’re thinking about and how you’re thinking about it can have serious impact on your fundraising results. Here’s 3 tools to help shift your thinking.