The words we choose make a difference. We know this. Why, then, in our fundraising, do we use some of the same, tired phrases and words over and over and over again?
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
Successful nonprofit organizations keep things simple when it comes to what and how they communicate. To be most effective the top three things every nonprofit communication must have are simple.
The truth to why your donors stop giving is that they lose interest. They don’t feel their gift matters enough to keep giving it.
I recently talked with the team at a large nonprofit and discovered that other than the thank you letter or email after a contribution, there is no other communication with donors until it’s time to ask for another gift. Yikes!
If you want to raise more money.
My recommendation to anyone in the Executive or Development Director positions is to make time every day to call 3-5 long-time or first-time supporters and listen. Yes, it’s a lot of calls a week.