With vacations and long weekends upon us, take this as your reminder to schedule some “donor retention” activities for the summer. The fact is, when donors have a high level of trust about what you DO with THEIR financial support, they are much more likely to give again and again.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy. The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
What you’re thinking about and how you’re thinking about it can have serious impact on your fundraising results. Here’s 3 tools to help shift your thinking.
After telling and coaching literally thousands of stories, I can confidently say nonprofit storytelling is more successful when it focuses on just one person.
You have chosen a great path– a hard one no doubt, but a great one. Asking for donations and support is one of the hardest things to do as it can feel uncomfortable and awkward.