Your supporter community wants to feel they are helping your organization do something you could not do without them. But the key here is: They have to KNOW what it is you want them to do, and for you to tell them that, you really need to KNOW who you’re talking to.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
It’s disarming, causes deeper listening and builds trust.
The simple question I ask most often when I’ve been brought in to help an organization raise more money is: How will you reframe your comment or question to come from possibility rather than scarcity?
Choosing clear, bold, and emotionally-connecting words will help your organization stand apart and cause people to take action.
I didn’t realize how important the search capability of my website was to readers, until it broke. While I use it dozens of times a day to share posts with clients, to research presentations, and to supplement webinars, I quickly learned I wasn’t the only one!
An important fundraising communication goal: Does your fundraising communication deepen engagement & maximize the relationships you already have?