The newly released 2019 Q1 Fundraising Effectiveness Project’s report is a truthful commentary on the status of how our sector is stewarding donors.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
Teaching nonprofit staff how to communicate to cause donors to be inspired to give again is my work and passion. So, please remember, inspiring donors starts with the quality of donor thanking.
Connecting with your supporters doesn’t have to be a huge project or take lots of time. To be effective it MUST be simple, powerful, and mission-centered.
Donor stewardship is what happens in the relationship-building activity and the communication process after a gift has been received.
Gifts are coming in online and through the mail. Facebook friends are spontaneously raising money for your organization. I invite, no strongly recommend, you pay attention to your donors. People’s lives depend on it.
How much time do you spend thinking about donor thanking? Even the simple task of thanking can make a difference in keeping donors connected. Why? When donors feeling special they stick around longer and give more.