Whether you track your steps, hours of sleep, gifts to your annual fundraising campaign or donor retention, “keeping track” is a hot topic.
Fire Starters Blog
Boldness, clarity and wisdom for fundraising professionals
It’s not often I take an entire blog post to talk about someone else’s “stuff.” When I read this new book by Greg Warner from MarketSmart, I decided it’s juicy enough to devote more than a single line or two mention.
It’s summer and I know some of you are relaxing and enjoying this very precious downtime. Good for you! However, I also know a bunch of you are at the office working your butts off and wondering how you’re going to get the fall fundraising results you want. Good for you, too!
What should I say to get Ms. Kent to make a bigger contribution?
How do I ask for more money?
What will move the Gibson’s up the donor pyramid?
Yikes. These questions make me uncomfortable.
Quickly, do you know exactly where your organization is, at this point in the year, in meeting your annual fundraising goals?
Do you talk about your “growth” budget with your board and your donors? Are you regularly sharing your vision for making a bigger impact and what that will take financially?
Last week Giving USA released their annual giving report with excellent news: Charitable Giving in the U.S. was more than $400 billion in 2017 for the first time, ever. That’s a 5% increase over 2016.
Why? Economy is strong and the stock market is performing well — for now.