As year-end fundraising is in full-swing I have a few “caring truth-teller” thoughts for you in today’s video post.

Donor fatigue. Are you worried about it? I believe your worry is misplaced. I, frankly, don’t believe it exists.  What would be a better use of your thinking time?

Donor retention. The most inexpensive fundraising tool you have. What’s your plan once people start making contributions and responding to the appeal letter and your social media campaign?

How to Calculate Retention & Acquisition using Excel
Download the Excel sheet here.
Watch the video here.

Sample Timeline for New Donor Retention
Download the worksheet here.


For coaching to help you retain donors with inspiring stories check this out.

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