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Wednesday, June 12

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Registration details coming soon!
FIRST KEYNOTE – 1 hour: What is Our Money Story? And How Do We Tell It?
Do you, your staff and board members feel uncomfortable talking about money?
Do you find it’s much easier to talk about your amazing programs? Unfortunately, programs highlights and needs are only one component of successful fundraising communication.

Letting your supporters know “what it takes financially” to keep water clean, mentor children, change laws, or help veterans is equally important. Sharing costs alone can be dry and uninspiring. When your money story is combined with a story about one person – people listen. And surprisingly, they give more and stay giving longer.

In this high-energy keynote, Lori L. Jacobwith, Fundraising Culture Change Expert & Master Storyteller, will share how to reduce “talking about money” discomfort. Get ready to learn how to easily and powerfully include your money story in your fundraising communication.

You’ll Learn:
• Why we shy away from talking about money and what to do about it
• What is a money story
• How to calculate your money story
• How to articulate your money story
• How to powerfully combine your money story with a mission moment

SECOND KEYNOTE – 1 hour: All I Wanna Do Is Raise Some Funds
What if there were simple tasks that would inspire your community to give more? Tasks that don’t feel like you are begging for money.

This session is not about spreadsheets, moves management, or a new-fangled technique to get people to give. This fast-paced session is about the power of authentic, clear, word choices and it MAY forever change the way you communicate the needs of your organization.
Taking an insider’s look at examples from three nonprofit organizations you’ll see how using clear, bold, communication increased community involvement while raising more money.
Takeaways for this session include: 1) Worksheet and checklist to craft powerful new messages; 2) Coaching and feedback as you practice the power of word choices; 3) Time to discuss how you’ll share your impact to inspire action like never before.
You’ll be inspired to do exactly what you want: Harness passion from your community to cause them to take more action…and raise more money!

BREAKOUT SESSION – 50 minutes: Finding, Crafting & Sharing Powerful Stories – Even if We Don’t Serve Children & Puppies.

The most powerful way to connect people to your mission is by telling a story. It must be a story that causes your listener to feel more deeply connected to your organization. Unfortunately, many stories shared just recite facts.

Finding and crafting a story that evokes emotion and causes people to give more time or money is both an art and a science. In this session Lori L. Jacobwith will show you how to engage your team to WANT to help find & craft powerful stories. The kind of stories that help you raise more money.

You’ll learn the best questions to ask, who to talk to and where to ask key questions. You’ll learn how our job is to gather nuggets of information that we craft into a powerful, engaging story. Lori’s stories and coaching has already helped organizations raise more than $350 million from individual donors.

NOTE: Lori will provide live coaching of some of your stories in this session.

Registration details coming soon!

About Lori: Named one of the Top 25 Fundraising Experts in America, Lori L. Jacobwith has coached organizations to raise more than $300 million dollars from individual donors. Her proven strategies & tools teach nonprofits and their boards to share their stories powerfully and successfully. Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair— her favorite summer activity—for more than 50 consecutive years. Follow Lori on Twitter  and Facebook.


Wednesday, June 12
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