During the upcoming Power of 3 series, Lori L. Jacobwith, an internationally-recognized master storyteller, will take you on a deep dive into the world of using storytelling to raise more money. You’ll learn the science behind why storytelling is the most powerful communication tool you can use. Lori will also walk you through a step-by-step process on how to write and share stories that raise significantly more money.
First, in How to Find and Craft Powerful Stories, you’ll learn the key questions to ask others to help you uncover powerful stories. You’ll also receive a template to use when you begin to build your story.
Second, in Advanced Storytelling, you’ll learn about the power of transparency when telling your money story. What you discover in this session may change how you talk about your fundraising needs forever.
Third, in The Power of Visual Storytelling, you’ll learn why adding visuals to your storytelling will help your fundraising messages stand out and increase gift size. Join us for all three workshops in the Power of 3 series or as stand-alone learning opportunities.
The deadline to register for all three is August 1, 2019.
Finding and crafting a story that evokes emotion takes time AND help from others. In this webinar, Lori L. Jacobwith will teach you how to inspire your friends and colleagues to come up with compelling stories that can help you raise more money. If you’ve ever thought – our staff doesn’t help me find good stories to share – this session is for you. You’ll discover whom to talk to and what key questions to ask to uncover powerful stories. By the time this webinar is over, you will
(1) learn the true definition of a mission moment and identify at least one from your organization;
(2) identify your own clear, bold, communication for crafting your mission moment story; and,
(3) receive a template used by thousands to craft your own powerful two-minute story.
This webinar will be held on Thursday, August 1, 2019, and will benefit fundraising and communication staff, as well as board members.
We all know money talks. The important question is: HOW does YOUR organization talk about money? In this session, Lori L. Jacobwith will dive into the topic of talking about money as a fundraising strategy. You’ll learn how to share “mission moment” stories that include your need for support, but don’t sound like “begging” for money. The secret tool that makes this an advanced storytelling session is discovering how to share action-causing stories. During this webinar, you will (1) learn what your money story is;
(2) learn how to talk about money so it inspires more giving; and
(3) learn the best questions to ask so you can gather story nuggets to craft action-causing stories.
This webinar will be held on Wednesday, August 21, 2019, and will benefit executive directors, and fundraising and communication staff, as well as board members.
In an age overflowing with technology and lives that move at 80 miles an hour throughout the day, what is it that will make your message stand out? Sharing stories. Research tell us that stories are remembered 22 times more often than facts alone. In this session, Lori L. Jacobwith will take you through the power of visual storytelling. You’ll see examples of why sharing facts and stories is more powerful when combined with an image. You’ll also learn what works and what doesn’t when using visuals in your storytelling.
During this presentation, you will learn
(1) how much faster the brain processes visual vs. words;
(2) four key factors for creating powerful visuals; and
(3) what type of articles get 94% more views.
This webinar will be held on Thursday, September 12, 2019, and will benefit fundraising and communication staff, especially staff making updates to websites and postings on social media.
About Lori: Named one of the Top 25 Fundraising Experts in America, Lori L. Jacobwith has coached organizations to raise more than $300 million dollars from individual donors. Her proven strategies & tools teach nonprofits and their boards to share their stories powerfully and successfully. Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair— her favorite summer activity—for more than 50 consecutive years. Follow Lori on Twitter and Facebook.