Do you, your staff and board members feel uncomfortable talking about money? It’s much easier to talk about your amazing work. But that is only one component of successful fundraising communication. Letting your supporters know the costs of keeping water clean, mentoring children, changing laws, or helping veterans is equally important. Sharing costs alone can be dry and uninspiring but when your money story is combined with a story about one person – people listen. And often, they give more and stay giving longer. Lori will share how to reduce “talking about money” discomfort and show you how to powerfully include your money story in your fundraising communication. You’ll Learn:
– Why we shy away from talking about money and what to do about it
– What is a money story
– How to calculate your money story
– How to articulate your money story
– How to powerfully combine your money story with a mission moment
Registration details coming soon!
About Lori: Named one of the Top 25 Fundraising Experts in America, Lori L. Jacobwith has coached organizations to raise more than $300 million dollars from individual donors. Her proven strategies & tools teach nonprofits and their boards to share their stories powerfully and successfully. Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair— her favorite summer activity—for more than 50 consecutive years. Follow Lori on Twitter and Facebook.