A powerful, well-written case inspires action. Too often a case for support is dry, long-winded, written by committee and rarely read after it’s created. This high-energy, interactive session will shift how you craft a case for support. We’ll work through seven simple questions that must be answered in any case for support.
1. Understand what a case for support is and why it’s critical to craft before asking for money.
2. Identify key words to use to include in your case for support.
3. Learn how to succinctly answer seven simple questions to craft a powerful action-causing case.
About Lori: Named one of the Top 25 Fundraising Experts in America, Lori L. Jacobwith has coached organizations to raise more than $300 million dollars from individual donors. Her proven strategies & tools teach nonprofits and their boards to share their stories powerfully and successfully. Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair— her favorite summer activity—for more than 50 consecutive years. Follow Lori on Twitter and Facebook.