Asking for More, a fun podcast for nonprofit professionals from the smart folks at Frontstream. While the main focus of our conversation was marketing mission moments to engage your supporters across all channels — I’m pretty certain there is something for everyone in all that we covered.
The best part was “hanging with” the dynamic, smart, fun, and social media savvy hosts Laura Armstrong and Claire Kerr.
I invite you all to join me in becoming a fundraising culture changer at your organization. Learn what I mean at 3:30 on the podcast.
Here is a handy set of “listening notes” so you can see an overview of everything we talked about:
Marketing Mission Moments Listening Notes
3:30 What’s a “fundraising culture changer”?
8:00 How can a charity discover the mission moment that touches a donor’s heart?
13:00 Should stories always be positive? The research says “sad” does work.
14:50 Storytelling isn’t just for women!
19:00 Building a process for getting your message out on digital channels.
28:00 Struggling with marketing and fundraising in separate silos.
35:00 Does everything have to be a TEDTalk now?
Grab you favorite hot or cold beverage and take a listen!