Mission MomentsAsking for More, a fun podcast for nonprofit professionals from the smart folks at Frontstream. While the main focus of our conversation was marketing mission moments to engage your supporters across all channels — I’m pretty certain there is something for everyone in all that we covered.

Talking about Marketing a Mission Moment with Laura and ClaireThe best part was “hanging with” the dynamic, smart, fun, and social media savvy hosts Laura Armstrong and Claire Kerr.

I invite you all to join me in becoming a fundraising culture changer at your organization. Learn what I mean at 3:30 on the podcast.

Here is a handy set of “listening notes” so you can see an overview of everything we talked about:

Marketing Mission Moments Listening Notes
3:30 What’s a “fundraising culture changer”?
8:00 How can a charity discover the mission moment that touches a donor’s heart?
13:00 Should stories always be positive? The research says “sad” does work.
14:50 Storytelling isn’t just for women!
19:00 Building a process for getting your message out on digital channels.
28:00 Struggling with marketing and fundraising in separate silos.
35:00 Does everything have to be a TEDTalk now?

Grab you favorite hot or cold beverage and take a listen!