We know how important it is to bring to life the faces of our clients, patients, students. . . those whose lives are different because of our mission.
People stories are the most common way to engage, inspire, and even brag about your organization.
But, there is another story topic that gets less air time. Your money story.
I’ve said it before and I’ll say it again: Your discomfort about money has a direct correlation to how much money you raise.
Please don’t be embarrassed talking about the fact that your programs require funding. How else will you raise the funds needed?
And for goodness sake, stop worrying about making others uncomfortable by talking about money.
IMPORTANT REMINDER: When you talk about “what it takes” to do your work you will be able to save and change more lives.
Three Simple Steps to Raise More Money This Week
1. Know your numbers.
If you don’t know how much you have left to raise by fiscal or calendar year-end, go find out NOW.
2. Share, often, “what it takes” and where you’re at in raising it.
Incorporate the “gap” between where you are today and where you must be into a story about a real person. Why? Your passionate supporters truly WANT to know what more they can do.
3. Keep your “money story” to 2 – 3 SHORT sentences as you share your people story. Focus mostly on the person and the difference you’ve made in their life.
Why do I continually ask you to get comfortable talking about money? Because it works.
Here’s a quick story from my email inbox from just two days a day ago from a CEO we’ll call “Kent.”
In Lori’s free ebook Nine Steps to Successful Fundraising Campaigns, step # 7 is to keep your money conversation visible: in print, on your website, via multiple forms of communication. Transparency about the money your work requires encourages widespread participation.