A powerful fundraising infographic from the California Symphony was shared in a recent article in the Chronicle of Philanthropy. The article highlighted the image as an excellent way to show the impact of annual gifts to busy supporters and tell your money story with images.

If you are subscriber of the Chronicle, login to find the full article online here.

Tell Money Story with Images

If not, here is a link to the terrific infographic.

From the post:
The graphic, titled “What Does Your Gift Support?,” spells out exactly what contributions pay for, up and down the financial scale, from the $50 it takes to transport a guest artist from San Francisco to the symphony hall to the $20,000 it takes to pay for one rehearsal.

I love using images in nonprofit fundraising. Infographics are an effective and fun way to use images to easily convey gift impact.

The Symphony image helped them meet their fundraising target during their spring campaign and is being repurposed to help them meet or exceed their fall campaign goals.

I encourage, no, I URGE you to find a fun way to share YOUR money story.

When your staff and board members are afraid to talk about money, using a fun infographic can remove some of the fear.

Here are five more tips on sharing your money story.

In more than 30 years of working with nonprofit organizations I’ve found that when you talk about what things cost, and how much more of those things it takes to do your important work, your supporters will give MORE.


Ask Lori your questions about how to frame their money story! Schedule a FREE 30 minute strategy session now.

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