Donations to charitable organizations grew 1.4% to $390 billion in 2016, according to Giving USA and this post from The Chronicle of Philanthropy.
The average donor retention rate in 2016 was .5% below what it was in 2015 – 45%, according to this post from Bloomerang about the Fundraising Effectiveness Project new report.
Good news? Not-so-good news?
What to make of these two stats?
• In our sector we have focused more on growing donor lists than building relationships.
• We are doing a disservice to our supporters and those served by NOT focusing on donor retention or what I prefer to call “donor inspiration.”
• The single most effective tool you have to increase your fundraising is to focus on keeping your current donors happy, talking about why they are inspired, attending your events, and FEELING something about how it feels to give – – Preferably feeling great about it!
What To Do?