It’s time for a Mission Moment Monday! Today’s focus is urgency and empathy.

I recently spoke with Jeff Peterson, Development Director of Forgotten Children Worldwide and his colleague Kelsey Schwartz, Media & Communications Director. This year they’ve been working on changing their “report-like” stories to stories that evoke more urgency and empathy.

Part I – This is what is often called a story, but, is more like a report:

Part II – We spent time talking about how to convey more urgency and empathy:

Part III – The retell. Still a work-in-progress, but this time Jeff conveyed more of a sense of urgency and used more empathetic descriptions.


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